Market Trends – 1960′s
The sixties are probably remembered by many as the ‘hippy’ era. People were dressed in ethnic clothes and adorned their hair with flowers and ribbons. Those who didn’t went for the ‘all American girl next door look’ with hair usually back-combed and makeup kept simple. The emphasis was being on natural, healthy looks. More women were now ’going out’ to work and wanted easily achievable hairstyles which could be fixed with hairspray and stay in place all day. The younger age group started to wear makeup in very pale pinks and peach coloured pearlised lipsticks with matching nail varnish.
Then came supermodel ‘Twiggy’. Heavily lined eye sockets together with heavily contoured cheeks and huge, wide eye became every young woman’s yearned for makeup look. Mary Quant, probably the most famous fashion designer of the day, was on of the first to bring out a new makeup collection in trendy packaging which captured the new, young fashion market. Mary Quant cosmetics are still available today and instantly recognisable by the original Quant daisy logo which is still used.